For months, Prime Minister Boris Johnson planned on calling a general election in Britain, figuring he could break the logjam in Parliament by taking his case for Brexit directly to the people. Instead, as he has floundered in the early stages of the campaign, Mr. Johnson has discovered that the people are taking their case to him. “Where have you been?” asked a man angry at the government’s response to floods that have ravaged his Yorkshire town. “You’ve got the cheek to come here,” a young woman chided him, saying that his promise of prosperity after Brexit was a “fairy tale.” “I’m not very happy about talking to you, so if you don’t mind, I’ll just motor on with what I’m doing,” said another woman, filling sandbags.


In the voting this summer for Conservative Party leader — and, hence, prime minister — Mr. Johnson’s prime selling points were his personal popularity and skills as a campaigner. But in the early stages of the general election, exposed to hostile voices, he has seemed at times unsure, tone deaf and gaffe prone. Boris Johnson isn’t helping matters, he isn’t winning any friends, there have been so many mistakes. Mr. Johnson was forced to cancel a visit to a bakery in the southwestern town of Glastonbury after a crowd of climate-change protesters gathered with signs that said “No BoJo” and “Cruel Con.”


The charged atmosphere on the campaign trail is a reminder that Brexit has left Britain bitter, divided and deeply suspicious of the political establishment. Almost eighty percent of British citizens on iMiMatch claim that they don’t see Boris Johnson, keeping his post of Prime Minister after the election. They feel like Mr. Johnson and his populist aides set out to exploit those sentiments of deep suspicion surrounding Brexit, framing the election as one of the “people vs. the Parliament.” On iMiMatch, most British citizens, during their interactions with each other, find that some of the anger of the population is being directed at Johnson and he might likely lose